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How do I register for respondents?
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ResponseSource is a B2B service and is used by large and small companies , startups , agencies , sole proprietorships as well as research institutions , non-profits , foundations and associations . The registration takes place via a simple registration form by entering your first and last name, your email address and your company, as well as selecting the categories in which you would like to receive media inquiries. Not a problem, right?

Although we’ve made registration as easy as possible, there are still a few things to keep in mind.

Who can register as the answerer?
All verifiable PR and communications officers, for example in companies, associations, non-profits, foundations, research institutions, agencies or entrepreneurs who do their own press work and are interested in helping journalists to research information and making valuable media contacts, can register as a responder. ResponseSource is open to any type of company, large or small, niche or mainstream, because diversity is what defines us.

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Category: In my own right , PR | Communication | Keywords: registration , communication , media inquiries , PR , tips
Date:02/08/2017 | Author: Stephanie Hauer

Answer questions really well – 12 tips for respondents
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So you have a suitable request with which you can help the inquiring journalist and you don’t want to go wrong with the answer? Or are you new to ResponseSource and would like to respond to a request for the first time? Then you’ve come to the right place: Here we have summarized some tips from previous blog posts , one of our whitepapers on the topic, many years of experience with ResponseSource in Great Britain, our last webinar with journalist Marike Frick , and feedback from our users.

Before you get down to answering a relevant request, there is one thing you should definitely consider:

Journalists have very little time!
Job cuts, financial pressure, the diversification of communication channels through which journalists have to be accessible, all of this contributes to the fact that journalists have to work under high pressure. Journalists therefore do not want to read long e-mails or get involved in a telephone conversation (unless it is about highly relevant information for one of their topics where the deadline is on the same day). You should keep this in mind at all times so that you can be a real help to journalists instead of being perceived as a disruptive factor. Because if you leave a good impression right from the start, the way is paved for positive cooperation.

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Category: In my own right , PR | Communication | Keywords: Inquiries , journalists , communication , PR , ResponseSource
Date:04/01/2017 | Author: Stephanie Hauer
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Favorite links – link tips from December
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2016 is over – and many have been longing for the end of this year. A year that began with the death of David Bowie couldn’t bring much good either. A lot has happened and some of the key points from the media debate over the past 12 months can also be found in our favorites.

Have fun reading!

Brexit and the victory of Donald Trump in the US elections triggered a more intense discussion about social bots last year. In order to reveal the share of bots in the public debate on social networks, the Botswatch project was launched, as Dennis Horn reports on his blog . An interesting tool for journalists when it comes to reporting on online debates and opinions on the Internet.

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Category: Journalism | Research , LiebLinks | Keywords: journalism , media , research , review
Date:04/01/2017 | Author: Stephanie Hauer
Media inquiry tips
More ways journalists use ResponseSource
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A few months ago, we showed five unique ways journalists use ResponseSource for their research . But there are a few more ways journalists and bloggers can use ResponseSource, and these are the ones I’d like to introduce to you today.

Inquire about locations for filming or photographing interviews

If you are looking for an interesting background for a video interview, e.g. B. an office or a company building, or a beautiful setting for a photo shoot, such as B. a hotel or a business, you can inquire about this under the option “Venues & Film – and Photo Locations” (under ” Requested information” in the inquiry form ). For the location provider, this is welcome advertising and you ensure that your interview or shoot also receives visual attention and reach through a unique backdrop.

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Category: Blogs | Blogger , On my own behalf , Journalism | Research | Keywords: inquiries , bloggers , journalism , Journorequest , media inquiries , research , Response Source
date:07.12.2016 | Author: Stephanie Hauer
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Favorite links – link tips from November
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What a month! A month like this is difficult to put into words, it’s easier with links ;-). The topics of the month include: approaches to financing journalism at the Handelsblatt hackathon, the future of (classic) PR, planning storytelling and long-form texts, the use of language in the media, and what Donald Trump’s victory will bring us has taught in terms of filter bubbles and bots.

The Handelsblatt publishing group called for a hackathon this month to work out concepts for financing journalism. Members have adopted the method of design thinking in order to develop customer-focused solutions. Some interesting solutions emerged from which one can be inspired.

Felicitas Ernst from presses spokesman took a look into the future of PR and determined: Classic PR is still very important and should not be underestimated.

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Category: Journalism | Research , LiebLinks | Keywords: journalism , reading tips , favorites , links , media , research
Date:11/25/2016 | Author: Stephanie Hauer

Webinar for respondents with Marike Frick, journalist and media coach
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You have an interesting inquiry from a journalist on the table and you want to provide the perfect answer?

Have you always wanted to know what journalists are looking for most urgently?

Would you like to give really good interviews and inspire journalists with your collaboration?

In our webinar, Marike Frick, herself a journalist and media coach ( wasjournalistenwollen.de ), will answer these questions and give very specific tips on how you can stand out in your answers to journalists and inspire journalists in interviews. Because Marike not only knows from her own experience what journalists want, she also knows from her role as a media coach how companies can use this knowledge optimally and adapt their press work so that both sides benefit.

The webinar is aimed at registered ResponseSource respondents, as well as entrepreneurs, PR managers, startups and everyone who is interested in the topic. The webinar is free, just register here .

We look forward to seeing you!

ResponseSource webinar

Category: In my own right , PR | Communication | Keywords: Responder , PR , ResponseSource , Startups , Entrepreneurs , Webinar
Date:07/11/2016 | Author: Stephanie Hauer
“If a really good PR agency gives me a great story, then I think that’s good.”
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Marike Frick what journalists want
Marike Frick

Journalist profile: Marike Frick, journalist and media coach

Marike Frick is a freelance journalist and at the same time supports companies as a media coach with her website wasjournalistenwollen.de in getting into the media – with PR that works and is tailored to the needs of journalists. We found Marike’s offer so interesting that we organized a webinar with her on the subject of “How to respond professionally to media inquiries (and inspire journalists)” [ click here to register ]. In our interview we introduce Marike and her work in more detail.

Marike, you are a journalist. What topics do you write about?

I have often written about career topics, but also for women’s magazines on topics like psychology and work-life balance. In addition, every now and then for business and science magazines, so a lot across the board. It’s mainly about magazines – for which you always need a lot of cases and experts. Lately I’ve been taking care of www.wasjournalistenwollen.de.

You are now helping companies get into the media. How did this come about, what was the incentive for the role as media coach?

There are a lot of startups working in my Geneva coworking, with whom I casually spoke and who then told me about their attempts to get into the media. When I asked how they get in contact with journalists, the answer was mostly: “I sent out a lot of press releases.” Then I explained that that might be the mistake, because journalists get around 100 to 150 press releases a day, and it is very difficult to stand out. Then I started giving some tips and at some point also offered coworking seminars. Then someone suggested that I put my tips online. So one thing led to another and now I’ve also been online as a media coach since June.

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Category: Journalism | Research , journalist interviews , PR | Communication | Keywords: interview , journalism , media , PR , ResponseSource. Journalists , startup , company
Date:11/02/2016 | Author: Stephanie Hauer
“We see problems as a challenge to help the customer as best as possible.”
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Thilo Gotze

Expert profile: Thilo Götze, SMART LEMON

The online marketing agency SMART LEMON supports its customers in the areas of SEO, Google Adwords, web programming and social media. The young and interdisciplinary team around the managing directors Christian Reifferscheid and Daniel Dinter relies on close cooperation with customers and a sustainable and transparent strategy and implementation. Thilo Götze is an SEO consultant at SMART LEMON. As the answerer at ResponseSource, he coordinates and distributes relevant inquiries to his customers. We talked to him about his work.

Good afternoon, Herr Gotze. What problems do customers come to you with?

Our customers include online shop operators and companies from the B2B sector. What most of them have in common is the desire for more sales or more leads. We start with our work at different points, depending on the history of the website and the support of previous service providers. We see problems as a challenge to enter the competition and to help the customer in the best possible way.

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Category: Expert profiles , PR | Communication | Keywords: Responder , Interview , Customers , Marketing , PR , ResponseSource , SEO
Date:10/31/2016 | Author: Stephanie Hauer
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LiebLinks – link tips from October
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This month’s topics : questions posed by PR journalists, the scoopcamp, Edward Snowden, sensor journalism, reporting in wartime, the blogger club.

Have fun reading and clicking through!

#Journalism

Corresponding to the main topic of our month (the right way to deal with journalists), Nora-Vanessa Wohlert ( @NoraVanessa ), founder of EDITION F, published a very informative article on Xing , packed with good advice and tips for PR managers on successful networking with journalists. The fourth question “What information do journalists need?” Is of course particularly relevant to us, because at ResponseSource the journalists themselves answer this question in their inquiries.

One of the most interesting journalism events in the last month, in my opinion, was the Scoopcamp ( @scoopcamp ). Those who missed the conference, like me, can watch the recordings here . It’s also interesting to see that hackathons are becoming increasingly popular in journalism as well.

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Category: Journalism | Research , LiebLinks | Keywords: journalism , reading recommendations , reading tips , favorites , media , research
Date:10/28/2016 | Author: Stephanie Hauer
“Anyone who could” actually “do their press work themselves will appreciate the added value we offer.”
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dietrichhomburg
Dietrich Homburg

Expert profile: Dietrich Homburg, Stutensee editorial office

The Stutensee editorial office has been supporting medium-sized companies in the automation industry with their specialist press work since 1980 . With its team of “writing engineers”, the editorial office has set itself the task of bridging the gap between industry and the specialist press and in 1996 launched an annual meeting point for press and industry. We asked the founder Dietrich Homburg about his company.

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Category: Expert profiles , PR | Communication | Keywords: Responder , automation , trade press , interview , communication , PR , press work , ResponseSource
Date:05/10/2016 | Author: Stephanie Hauer
“The diversity in my work is the icing on the cake.”
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Sabine Hense-Ferch, user at ResponseSource
Sabine Hense-Ferch (Photo: Peter Sudermann)

Journalist profile: Sabine Hense-Ferch, editorial office

Sabine Hense-Ferch works as a freelance journalist, PR and advertising copywriter and writes background reports for magazines, national daily newspapers and professional texts for companies and agencies. She specializes in SEO texts, company brochures, corporate publishing and reporting in the business sector. She completed her apprenticeship at Westfalen-Blatt , then worked as a magazine editor at Für Sie and has been running her own editorial office since 1995 .

You write articles for magazines, company brochures and websites as well as publishers – how do you manage to wear so many different hats? Is there one area that you like the most?

The diversity in my work is not a problem at all, but the salt in the soup. If I deal with the same topics and forms of representation for a long time, I get bored quickly. But the attraction of my work lies in its diversity. What makes my work exciting are interesting people, previously unknown topics or new facets of a topic with which I am already familiar. What I like best about my job at the moment is dealing with companies: Search engine-optimized writing of websites, writing of brochures or customer magazines. Here you can express a lot not only in terms of content about what makes a company, its culture, its history, the brand, but also with the type of language,

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Category: Journalism | Research , journalist interviews | Keywords: interview , journalism , journalists , ResponseSource , self-employment , SEO
Date:10/03/2016 | Author: Stephanie Hauer
ResponseSource favorites
LiebLinks – link tips from September
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Our topics in September: Podcasts in journalism, media financing and an appeal for donations from the USA, horror reports from journalists from Aleppo and a Swedish report on the de facto regime of Transnistria.

In the favorites, we recommend online journalism content that we found particularly interesting in the past month.

Have fun reading and clicking through!

#Journalism

Podcasts are already booming in the USA and are slowly gaining momentum in the German mainstream, albeit with cautious steps. In his podcast blog , the journalist @this_wachter points out the benefits podcasts can offer the media industry. Whether a podcast for journalists is worth, which have the Mediapreneure ( @BOOTCAMPHamburg ) in an interview with Patrick Aust discussed. For everyone who opts for podcasting , Brigitte Hagedorn ( @audiobeitraege ) also shows in the specialist journalist how journalists can set up their own podcast and how this can be a “showcase for their own expertise”.

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Category: Journalism | Research , LiebLinks | Keywords: journalism , reading tips , favorites , media , research
Date:09/30/2016 | Author: Stephanie Hauer
“The on-site research cannot be replaced by a telephone call.”
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Thomas Grether
Thomas Grether (Photo: Carola Müller von der Grün)

Journalist profile: Thomas Grether, Grether editorial office

Thomas Grether was an editor at the “Frankfurter Rundschau” and the “Frankfurter Allgemeine Zeitung” for many years. He also worked as an editor for business and health policy for a daily newspaper for doctors. He learned his trade through a traineeship at the “Frankfurter Rundschau”. This was followed by studies in journalism and economics at the Ludwig Maximilians University in Munich. He has been running his own Grether editorial office since 2005 .

You have been writing about the tourism and health industries for decades. How do you position yourself professionally and what is the lowest common denominator?

The lowest common denominator is actually quite simply good research and always illuminating several sides of an aspect. Every good journalist learns that in his journalism training and I always remember the good training that I had received through my traineeship at the Frankfurter Rundschau.

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Category: Journalism | Research , journalist interviews | Keywords: health , interview , journalism , medicine , research , tourism
Date:09/06/2016 | Author: Stephanie Hauer
ResponseSource favorites
Favorite links – link tips from August
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We’re back from a short summer break, not necessarily sunburned, but at least relaxed and lively. Because of the one-month break for favorites, some timeless articles from July that we found particularly interesting have sneaked into the list.

What is the point of the favorites you ask? Here we recommend links to articles that either deal with the topics of journalism, media and research, and / or are, in our opinion, particularly good examples of interesting and qualitative journalism.

I hope you enjoy reading and clicking through!

#Journalism

The hype is almost over now, but Pokemon Go has been a big part of many people this summer. In the philosophy magazine Hohe Luft , Maja Beckers ( @ maja_larissa ) shows what augmented reality has to do with philosophy and how it can change social norms and types of behavior .

A question that pervades the journalistic scene after every catastrophe, every act of terror: should serious media engage in a so-called rat race with social networks? The resolute answer from many media professionals is rightly: no. Serious journalism shouldn’t spread speculation, but should prepare factual and well-researched facts. But what happens, asks Paul-Josef Raue ( @ pjraue ), when viewers are less aware of this factual reporting than the unchecked instant messages on social networks? How should the media deal with it ? [Matching event tip: torial academy offers a webinar on “Journalism in Times of Terror: Is Less More? “With Daniel Bröckerhoff, Daniel Fiene and Anika Joeres.]

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Category: Journalism | Research , LiebLinks | Keywords: articles , journalism , reading tips , favorites , link tips , media , research
Date:08/26/2016 | Author: Stephanie Hauer
“The technology of the 21st century offers many opportunities for the severely affected.”
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Rebecca Jung

Expert profile: Rebecca Jung, press officer for the Dr. Becker Clinic Group

The Dr. Becker Clinic Group comprises nine clinics, which mainly offer orthopedic, neurological, psychosomatic and cardiological rehabilitation and treatment. The group is now one of the largest providers of inpatient psychosomatic rehabilitation in Germany. With around 1,950 employees, the company looks after around 22,500 patients every year and generates sales of around EUR 85 million.

Rebecca Jung has been the press spokesperson for Dr. Becker Clinic Group and Responder at ResponseSource. We wanted to learn a little more about your company.

The Dr. Becker Clinic Group has competencies in rehabilitation therapy in the areas of psychosomatic medicine, orthopedics and (acute) neurology. What are the main challenges in rehab treatment and what is your approach?

Patients come to us from the acute care centers earlier and earlier. We care for more severely affected patients than before and have to adapt accordingly in terms of personnel and technology. Another challenge is the shortage of skilled workers.

Another challenge is that thanks to Google, patients nowadays know a lot about their illness and want to have a say. So you have to meet them differently – namely at eye level.

Our approach (as set out in our corporate vision): We are shaping the rehabilitation of the 21st century . 21st century rehab is constantly evolving. It is a continuum in which we constantly question ourselves.

Since March last year there have been employee workshops, the so-called future dialogues . Here we discuss with employees what they experience in their everyday work, where they need or want to improve and change rehabilitation.

We consistently observe technical innovations, discuss them with our therapists and rely on digitization wherever it makes sense to us. The technology of the 21st century offers many opportunities for the severely affected.

We train our employees in how to deal with patients, rehabilitation is “speaking medicine”. We discuss changing patient needs with you. We also train our chief physicians and maintain a “dialogue at eye level” within the company.

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Category: Expert profiles , PR | Communication | Keywords: Responder , Health , Interview , Medicine , PR , Press Relations , Rehabilitation , ResponseSource
Date:08/24/2016 | Author: Stephanie Hauer
A journalists’ conference full of tricks
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Around 100 journalists were in the room, and the Cologne University of Media, Communication and Economics (HMKW) was full – and that on a Saturday: The German Journalists Association (DJV) North Rhine-Westphalia invited journalists to the first barcamp on July 2nd , a kind of open conference on the topic of “Digitization of the Media Industry”

At the beginning the participants set the content and the schedule spontaneously. The following applies: everyone can get involved, and jumping between different sessions is not interpreted as impolite. Rather, it is about a spontaneous exchange on topics that the participants burn under the fingers.

Spontaneity wins
It was my first barcamp, and I was surprised how unproblematic and exciting this loose form of the conference was. At the beginning we all came together in the largest room at HMKW and briefly introduced ourselves with three hashtags. Mine were #ResponseSource, #Recherche and #Dialog.

Afterwards everyone could briefly present their idea on stage. If interested, a 45-minute session on the topic was arranged in one of the four rooms that were named after the sponsors of the event.

In a very short time, several participants suggested a whole range of contributions – from Snapchat storytelling and secure clouds to promising titles such as “Googling like the NSA” – everything a journalist’s heart desires was there.

After a quarter of an hour, the topics for the journalists’ barcamp were fixed
After a quarter of an hour, the topics for the journalists’ barcamp were fixed

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Category: Events , Journalism | Research | Keywords: barcamp , journalists , research , tools
Date:07/06/2016 | Author: Vanessa Wonka
“A designer develops tailor-made visual communication solutions for each customer.”
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Martina Hausel
Martina Hausel

Expert profile: Martina Hausel, Co-Founder and Creative Director of ELEMENT C

Martina Hausel has been the creative director and partner of the Munich agency for PR and design since 2008. ELEMENT C was founded in 2002 by Christoph Hausel and is aimed at companies in the areas of online marketing, internet-based services, payment, publishing, new media and lifestyle.

Among others, ProSieben Sat.1 Digital, optivo and TravelScout24 as well as international players such as Intersport, Quantcast and Kenshoo are among the customers of ELEMENT C.

Design thinking and UX (user experience) are gaining in importance when it comes to the design of products or services. Do you sometimes encounter skepticism in companies about the design concept or other hurdles?

Difficulties often arise when the customer has not delivered a meaningful briefing in advance and shows little willingness for a mutual dialogue. It is precisely this dialogue that we consider to be an important part of the design process: a designer does not simply invent something that only he finds good, but rather develops tailor-made visual communication solutions for each customer. In order to avoid disappointment on the customer side, it is therefore essential that the customer get involved in this process.

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Category: Expert profiles , PR | Communication | Keywords: respondent , design , interview , communication , media , PR
Date:07/05/2016 | Author: Stephanie Hauer
“Financial world and lifestyle? It’s the variety of topics that I enjoy writing. ”
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Freelance writer Rhea Wessel
Freelance writer Rhea Wessel

Journalist profile: Rhea Wessel, freelance writer for English-speaking media and companies

Rhea Wessel is from the USA and lives as a freelance writer in Kronberg, near Frankfurt. She is a native American speaker and speaks fluent German.

Rhea Wessel writes articles for magazines and designs texts and speeches for companies. With nearly 20 years of experience writing articles for daily publications such as the New York Times and the Wall Street Journal, Rhea Wessel is skilled at simplifying complex topics and turning them into engaging stories.

One of her contributions appeared in the collection “The Best of Newspaper Writing 1999”, edited by Christopher Scanlan. Rhea Wessel is a graduate of Columbia University, New York, specializing in business, technology, and social affairs.

You write about finance and lifestyle topics like coaching alike. How did you come up with this unusual connection and where do you see connections between the two worlds?

For me, it is precisely this variety of topics that I enjoy writing. It is almost easier to list what I am not writing about than the other way around, since I cover so many topics. And that’s exactly what I like about my work.

My stories about work psychology for the BBC allow me to take a closer look at the nature of us humans. In my eyes there is nothing more interesting than that! The connection between economic and financial issues with everyone else is people and their behavior.

What has changed in journalism since you decided to work as a freelance journalist in 2001?

I think it’s hard to make enough money freelance writers if they don’t work for businesses too. Continue reading →

Category: Journalist Interviews | Keywords: assignments , freelance journalists , copywriting
Date:04/07/2016 | Author: Vanessa Wonka
ResponseSource favorites
LiebLinks – link tips from June
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The Brexit vote has kept the news scene in suspense lately, but for us it’s as always – business as usual! This month we were interested in some fascinating web reports as well as a first reading sample from Perspective Daily, the digital news report from Reuters and a somewhat creepy new IT venture.

Have fun clicking through !

#Journalism

In a long-term report for SWR, Sandra Müller ( @radiomachen ) and Katharina Thoms ( @ mediathoms ) accompany four people who live in Meßstetten or work in the refugee accommodation there until the end of the year. The web documentary shows the circumstances and important background information on the refugee facility and was not nominated for the Grimme Online Award 2015 for nothing.

The online magazine for constructive and solution-oriented journalism – Perspective Daily – has been officially launched and has published some reading samples on its website. Including a very interesting article on the background of stolen or bloody oil by Han Langeslag ( @Longsledge ). Our conclusion: Well researched, clearly explained and highly informative – and of course with realistic suggestions for solutions. Perspective Daily didn’t promise too much.

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Category: Journalism | Research , LiebLinks | Keywords: journalism , reading tips , favorites , links , link tips , media , research
Date:07/01/2016 | Author: Stephanie Hauer
Greater reach without loss of control: Why ResponseSource encrypts journalists’ email addresses
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Journalists or bloggers who research ResponseSource can reach up to hundreds of contacts with one request. An advantage that may be irritating at first: Who sees the contact details and doesn’t it end up on any mailing lists?

Our clear answer: No, on the contrary! By encrypting the email addresses of the inquirers by ResponseSource, journalists retain full control over their contact data.

ResponseSource gives journalists greater scope for their research and more control over their contact information.
ResponseSource gives journalists greater scope for their research and more control over their contact information.

The encrypted e-mail address is one of the strongest properties of ResponseSource – and was created in dialogue with journalists.

Over 15 years the popularity of our research tool grew in its country of origin Great Britain, only one skepticism persisted:

The thought that their inquiries, including contact details, would reach up to thousands of communications officers made many British journalists uncomfortable. And in times of countless press releases, the fear that your email addresses will end up on unwanted distribution lists is justified.

Communicating concerns carefree
ResponseSource has not disclosed the email addresses of journalists who search for information and interview partners via ResponseSource directly for three years. Continue reading →

Category: In my own right , journalism | Research | Keywords: data protection , contact details , press release , research
Date:06/30/2016 | Author: Vanessa Wonka